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City of Norco Strategic Plan


Following unanimous approvals by all city commission and advisory boards, the City Council approved a written Strategic Plan that will guide City decisions and actions over the next 3-5 years. The Strategic Plan includes a revised mission statement, revised vision statement and five (5) separate strategic priorities along with specific actions that are necessary to achieving the strategic priorities. The strategic priorities which were developed by commission and advisory board members, City Council members, staff and residents are as follows:

  1. Infrastructure – Establish funding for planning, maintenance, replacement and development of infrastructure

  2. Community Outreach – Engage with the community through excellent customer service, communication and programs

  3. Financial Stability – Assure financial stability by identifying new revenue sources and continuing prudent financial management

  4. Economic Development – Increase transient occupancy tax (TOT) and sales tax  by attracting new businesses, retaining existing businesses, and attracting tourism

  5. Public Safety – Improve the quality of life by enhancing public safety services


Each year, the City Council and department heads hold a workshop to update the City’s Strategic Plan. During the workshop the City Council and senior management staff address financial projections and critical issues pertinent to the operations of each department. The purpose and desired outcome of this effort is to develop strategic goals.

Click on button below to see entire Strategic Plan:

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